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Today, Upscale Media released Upscale TV, a brand new weekly web series documenting news and issues in the legal cannabis and hemp industries.

The weekly 30-minute show is free for the public to access, and is hosted on the company’s website, Upscale.Media.

Something Different

Unlike many other TV and web series involving cannabis, this show will feature zero depictions of the herb itself – or anyone smoking it, for that matter. Upscale TV takes pride in covering the business niche of the cannabis movement in the most tasteful and professional manner possible.

Featuring exclusive industry panels, interviews with CEOs and top advocates, behind-the-scenes cannabis trade show footage, political commentary, technology, product features, and discussion of the real issues facing the cannabis and hemp communities, this series is the first of its kind in a movement rife with derogatory counter-cultural references and seeking legitimacy as policy shifts both in the U.S. and globally.

Taking Charge

With the launch of Upscale TV comes a few role changes at the company. Cashinbis Co-Founder Guillermo Bravo is taking the reins as Upscale Media’s CEO, bringing a technology background to the emerging cannabis media space with more than 10 years experience in web development, online marketing, and social media strategy.

Another new role was created for Tim Strombel, now the President of Upscale TV. Formerly, Tim worked in sports broadcasting for ESPN Radio prior to developing the Cashinbis brand as Head of Media. With a budding side career in stand-up comedy, Strombel proves an engaging and educated host of the new Upscale TV series.

“I couldn’t be more excited and proud to be part of this project. Upscale TV provides a business-minded, professional look into one of the toughest industries to operate in that America has ever seen. Engaging interviews and informative weekly segments will provide cannabis industry entrepreneurs and hopefuls a blueprint to navigate this difficult landscape. We will even appeal to the mainstream, non-cannabis advocate on a business level. After all, if you can successfully operate in the legal cannabis industry, you can successfully navigate any industry.” -Tim Strombel, President of Upscale TV

What About Cashinbis?

Originally known for the Cashinbis digital publication, which will continue operating as a finance and investing information hub under the company umbrella, the new Upscale platform now hopes to draw a distinction between the complex and heavily regulated business environment where the industry takes place, and the positive, healthy and successful lifestyles that cannabis entrepreneurs and enthusiasts are currently living.

“Our original aim with Cashinbis was to showcase how lucrative cannabis is as a business, but what we learned is that a strong sense of success runs deep throughout this culture, be it in discussions of politics, business and finance, or of one’s personal health and the products they like to surround themselves with. Being a cannabis professional – being an educated professional in any field who uses and supports cannabis, and can say that proudly – this is the new cultural paradigm that Upscale TV represents.” -Roni Stetter, Director of Communications & Community Relations, Upscale Media

Look out for new episodes of the show every Wednesday on Upscale.Media, and individual show segments which will be released on the Upscale Media Facebook page.

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@Cashinbis is joined by Cory Wray, Founder of the Alaska Cannabis Institute and Event Coordinator for the Northwest Cannabis Classic, a three-city event hosted in Alaska, Washington and Oregon aimed at education and community growth through the creation of a positive cannabis culture. Cory and Host Tim Strombel discuss how the Alaska Cannabis Institute is impacting Alaskan cannabis culture, hardships Cory has faced because of his cannabis industry affiliation and if cannabis strain names are hurting or helping the evolution of the industry.

Our goal is to give the cultivators a platform to promote their products and their brands.
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People in the cannabis industry are just normal people trying to make a living like everyone else…
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The cannabis industry is a rare opportunity for entrepreneurs to help launch a brand new industry….
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@Cashinbis host Tim Strombel talks with Alexa Divett, Co-Founder/Marketing Director of Maya Media Collective and author of the Marijuana Millions EBook Series, which WeedBlog recently called the best cannabis branding book to date. In addition to being a longtime cannabis advocate, Alexa has her finger on the pulse of marketing and branding within the cannabis industry. In this show, Alexa shares the strategy of cannabis branding and marketing. What should a cannabis entrepreneur expect and budget for when it comes to taking a business idea from inception to market? Once you launch your business, how much should you continue to budget for marketing and advertising? Why is content marketing the best form of marketing a business can employ? Alexa shares the answers to all of these questions and more!

The medical cannabis community is a passionate group of people and patients who benefit from this…
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I love what I do. Im passionate about the industry and I love using my skills to help cannabis…
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For every dollar that comes in, you should set aside a quarter for future marketing so you can…
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@Cashinbis host Tim Strombel sits down with Anthony Rivera, Jr., Co-Founder and Owner of CannaNative, LLC., a company whose goal is to help tribes develop hemp and cannabis based economies on Native American lands throughout the United States. CannaNative recently announced a historic partnership with General Hemp, LLC. as the two organizations see great potential for native involvement in the cannabis and hemp spaces.

In this episode, Anthony discusses the current state of native involvement, how CannaNative will impact that involvement and how Native Americans view the cannabis and hemp plant as a whole. Because of their sovereign status, Native American Tribes have the chance to impact the cannabis and hemp industries even more dynamically than they did the gaming industry. Anthony explains exactly how that could happen.

Cannabis is a historic crop. It has been used around the world as medicine for centuries, so it’s…
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I think the biggest roadblock is the same one Indian tribes always face, the federal government.
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Indian tradition, as far as natural medicines and healings is concerned, lies in the fact that…
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Karson Humiston – President of Gradujuana

@Cashinbis host Tim Strombel sits down with entrepreneur Karson Humiston, President of Gradujuana. Gradujuana connects professionals and entrepreneurs with only the most thriving companies in the cannabis industry. According to Karson, employee turnover is one of the biggest problems inside of the cannabis industry, and it is a problem that can cost your company thousands, if not hundreds of thousands, of dollars. Gradujuana is aimed at solving that problem and Karson explains exactly how they are doing so in this week’s episode. In addition, Karson and Tim talk about what it is like to be a young, female entrepreneur who is not cannabis consumer as well as what it takes to be considered a great candidate for a position at a cannabis-based company. So how do you get a great cannabis job? Listen in and find out!

As much as 80% of employee turnover is due to bad hiring decisions.
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According to the US department of labor and statistics, the average cost of a bad hiring decision…
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In 2014, 76% of cannabis business owners reported turnover as one of their biggest challenges.
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Do you think Gradujuana can help you get hired or find an employee? Feel free to visit their website for more information on how Gradujuana can help you!

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Sue Sisley Heads First FDA Approved Cannabis Study For PTSD

@Cashinbis host Tim Strombel sits down with Dr. Sue Sisley to talk about her journey into the cannabis world. While Sue has never used cannabis herself, she has seen the impact it has had on her patients. More specifically, veterans suffering from PTSD, as Sue has worked directly with those vets throughout her entire career. Over time Sue realized that the amount of legal, prescription opioids and other pharmaceuticals she was giving to these patients was doing more harm than good. Eventually, some of her patients began to try cannabis on their own. That is when Sue realized that there had to be more to this plant than she originally suspected.

It is reported that 22 veterans commit suicide everyday in America and, while that number is reported much lower than it should be (for reasons discussed in the podcast), that is still way to many for Sue to sit by and let it happen. Her research got her kicked out of the University of Arizona, where she had been in good standing for over 8 years. Now, she is not only becoming a voice for veterans, but one of the groundbreaking medical researchers of cannabis in America. This episode is jam packed with fantastic information. Enjoy!

22 Veterans commit suicide everyday. That is simply unacceptable.
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While Ive never used cannabis, Ive seen the positive impact it has had on Vets who are no longer on…
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My patients led me to this study. Vets were using cannabis, on their own, with great results. I…
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David Schacter – American Collegiate Boxing Champ Live From Israel

@Cashinbis goes across the pond for the first time, as host Tim Strombel talks with David Schater, founder of Cannabiscope and current resident of Israel. David is the only 4X Collegiate Boxing Champ in Nevada’s history and the 4th overall in American collegiate boxing. But his accomplishments don’t stop with his boxing career, as David was also a Fulbright Scholar who went on to attain his Master’s degree from NYU. David has spent the last couple of years living around Tel-Aviv, Israel, where he has been able to experience the local cannabis culture in depth. However, as David explains, this is not a new community to him, as he used cannabis effectively throughout his boxing career to aid in his post-fight recovery. In addition to experiencing the industry firsthand, David is a self labeled ganjapreneur, whose new technology, Cannabiscope, is providing the cannabis community with a strain mapping system that is presented unlike any other technology in the space. So how is the cannabis culture different in Israel? What are they doing better? Worse? How can Cannabiscope impact the cannabis industry? How did cannabis help a 4X Boxing Champ’s career? Tune in and find out yourself!

Israel is more advanced than America because they’ve been allowed to conduct effective clinical…
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Cannabis helped me sleep. Sleeping is a huge part of training. If you can’t sleep, your muscles…
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Local Israelies are blown away with how well the Colorado model is working. Everyone is looking at…
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David Schacter Interns For Nevada Senator Harry Reid

David Schacter Wins 4th National Championship

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Chief Greenbud – Combining Music, Cannabis, and Business

Tim Strombel sits down with Chief Greenbud, one of the most recognized musicians in the cannabis space. Chief just released his fourth album and performs at venues across the country, both as a booked musician or to help promote and raise money for activist organizations like NORML. Being a solo-act, Chief has had to use his entire repertoire of business experience to run all aspects of his brand’s company. Thankfully, his professional background, much of it coming from the tech space, has provided him with experience in all of these aspects. Chief Greenbud is our first musical entrepreneur guest and as such, this interview is one of a kind!

The only negative side effect of cannabis that I’ve experienced was when I was arrested for it…
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Musicians are creative people, but in order to get your music out to the masses you have to know…
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Facebook content should be provacative. I want to make sure you either laugh or question something.
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Cy Scott – Leafly Co-Founder Successfully Exits and Begins New Cannabis Venture

@Cashinbis host Tim Strombel sits down with Cy Scott, Co-Founder of Leafly to talk about his newest professional venture Headset, Inc. Cy, along with his other two Leafly Co-Founders, successfully exited Leafly to begin Headset, a tech company that will provide insight and education to the cannabis industry. The biggest difference between the two companies is that Headset will be geared more towards the business side of the industry, whereas Leafly was more consumer serving. But how did Cy decide it was time to move on? Why did he become the CEO and Co-Founder of Headset? What are they working on and how will it impact the market? For the first time at Cashinbis, we interview an entrepreneur on how he went from startup, to a national company, to a successful exit and new project.

When you’re starting a company, it’s critical to know exactly what problem you are looking to solve.
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We began conversations a few months before we left Leafly. Once we lined up the new CEO, we felt it…
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We had an idea as to what our next business would be, but didn’t make up our mind until after we…
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Charlo Greene – Founder of GoGreene.org and CEO of Alaska Cannabis Club

@Cashinbis host Tim Strombel sits down with Charlo Greene, who you may know as the reporter who made national headlines when she quit her job on-air so that she could pursue her career in the cannabis industry. Charlo is the CEO of the Alaska Cannabis Club, the first and only legal cannabis resource in Alaska. Additionally, Charlo is the Founder of GoGreene.org, a non-profit organization aimed at increasing diversity in cannabis advocacy and industry through educational, professional and recreational networking events. What was it like to quit a job on live TV? How did Charlo use cannabis to turn her life around? How is GoGreene.org impacting diversity in the cannabis community? Listen in as Charlo tells us all about it!

The vote on cannabis legalization was upcoming and I knew I wanted to do something big to help…
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We want to provide the education and community that will foster a more diverse group of cannabis…
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I founded the non-profit because I believe this information should be free. Charging people just…
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Kyle Turley – NFL Cannabis Policy and Medical Cannabis Advocacy

@Cashinbis host Tim Strombel sits down with Kyle Turley, a two-time NFL All-Pro lineman whose ten years in the league took him from New Orleans and St. Louis to Kansas City. A lifetime of football left Kyle with countless lingering medical issues, from chronic back, knee and nerve pain to mental issues associated with years of high contact sports. However, when it came to medical cannabis, Kyle never considered it an option until his third year in the NFL. Up until that point, he was forced, like most other athletes, to treat his medical issues with a myriad of addictive, prescription painkillers designed to mask his injury rather than contribute to its healing. Then one day, while in his normal state of high-level pain, a future NFL Hall of Fame teammate handed him some cannabis and told him that it would help him. This moment may have saved Kyle’s life.

The NFL is a dangerous, full contact sport and the repercussions from playing years in the league are being substantiated through an incredibly high percentage of Alzheimer’s and CTE cases in retired NFL athletes. However, research is showing that medical cannabis might quite possibly be the solution to this problem, a solution that would help lengthen player careers and assist in the treatment of athletes once they retire. If this research is proven to be true, which leading researchers are claiming will happen in the foreseeable future, than everyone wins. The business that is the NFL will see longer playing careers, and retired athletes will face significantly lower Alzheimer, CTE and suicide rates. Kyle Turley knows, through experience, the impact medical cannabis can have for a player, both during his career and in retirement. He is working to become one of the biggest advocates in the medical cannabis community and we were lucky enough to catch up to him and ask him all about his journey.

I believe that cannabis will be a medicine that will ultimately save the game of football.
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Prescription drugs are just masking issues and creating bigger problems all at the same time.
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Going on six months, I haven’t taken any pharmaceuticals, I haven’t taken an aspirin, pain…
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What do you think of the NFL’s testing policy? Do you agree that, with proper research and application, cannabis could save the game of football? Join the conversation and comment below!

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