Tim Strombel catches up with SWCC Keynote Speaker Bruce Barcott, Author of ‘Weed the People‘ and Time Magazine’s ‘Marijuana Goes Mainstreet’. Bruce talks about how he overcame his personal barriers to reporting on the cannabis industry and how other media platforms, like Time and National Geographic, had to overcome their own stigmas. Bruce is a great example of how, with a little knowledge, the cannabis industry is something that can and should be covered by mainstream media outlets.
