High There!, the global social network for cannabis enthusiasts, announced Monday that it has parted ways with CEO Todd Mitchem, having installed a new leadership team to further its rapid growth.
With over 30 years of experience, this new leadership team brings expertise in finance, marketing, and technology and has a proven track record of building multi-faceted successful organizations. This new infrastructure will allow High There! to significantly increase user acquisition and brand awareness, and set a strategic plan for the next phases of growth.
“We are extremely gratified about our next phase of growth. Since our launch close to a year ago, we have seen significant engagement and enthusiasm around the platform. With this new team in place, we will be able to harness this enthusiasm, and build even better features and products, as well as reach more of the cannabis community in a meaningful way. We wish Todd the best of luck in his next endeavor and look forward to a very bright future with our new team in place.” -Darren Roberts, co-founder of High There!
This announcement also comes on the heels of High There! closing a significant round of capital in order to accelerate the further growth of the platform. These funds are being invested in building new technology as well as marketing and brand building initiatives.
“This latest round of funding will bring the most exciting features of High There! to date. By investing in technology, and building feature sets that our users have been asking for, we will continue to establish High There! as the leading technology brand in the cannabis industry.” -Darren Roberts, co-founder of High There!
Since its launch in January 2015, High There! has has become one of the most recognized technology platforms in the niche, connecting individuals to shared romantic or platonic experiences with cannabis as a common denominator, and hinging on the “swipe” motion to accept or deny new friendships.
From simple social interactions, to medical cannabis patients sharing their personal stories, to rallying the cannabis community around social and political issues, the High There! technology continues to grow and develop as a resource for the cannabis industry at large.
